BRANDING LAB

BRAND CREATION BRIEF

Company Name

What is your type of business?

What is your main competitor(s)?

What is the target audience you want to communicate with?

Briefly, what do you consider makes you different from the competition?

What services or products does your company provide?

Why should a customer choose your company over your competitors?

What are your company's strengths and weaknesses?

What motivated you to start this business/organization?

How will most customers find out about your company, service or product?

Do you already have a previous logo and brand?

We will create our brand from 0

We would like to redesign our current logo

I have a sketch or design to consider.

Please attach your current logo or sketch for consideration.

What color palettes / range of colors do you want to involve? any particular reason?

Where will the logo be mainly used?

Are there any elements you would like to include in the logo?

Which logos do you like and why?

What will be your main ways of advertising?