BRANDING LAB

BRAND CREATION BRIEF

Full name

Company Name

How would you describe your business in a few words?

What products or services do you offer?

What is your type of business?

What values are fundamental to your brand?

What are your company's strengths and weaknesses?

What is the target audience you want to communicate with?

What problem or need do you solve for your customer?

How would you like your brand to be perceived by them?

What motivated you to start this business/organization?

What is your main competitor(s)?

Do you already have a previous logo and brand?

We will create our brand from 0

We would like to redesign our current logo

I have a sketch or design to consider.

Please attach your current logo or sketch for consideration.

What color palettes / range of colors do you want to involve? any particular reason?

Where will the logo be mainly used?

Are there any elements you would like to include in the logo?

Which logos do you like and why?

What will be your main ways of advertising?